Spot it
Find the point where the business and the brand have stopped agreeing.
Brand advice without the agency anaesthetic
Your brand has symptoms.
Doctor Big Brand tells small and independent businesses what is working, what is not, and what to do next. Plain English. Practical treatment. No strategic fog machine.
BOSH!
What happens here
A useful answer, not another branding lecture.
A brand is not a logo having a lovely day out. It is the promise your business makes and the proof people experience.
Doctor Big Brand finds the gap between the two, explains it without jargon, and gives you something concrete to fix.
The treatment plan
Three moves. No theatre.
Explain it
Turn a fuzzy brand problem into something a busy owner can actually see.
Fix it
Give the smallest useful action that moves the business in the right direction.
Fresh from the clinic
Start here.
Brand foundations
Your brand is a promise. Where’s the proof?
A smart claim is easy. Giving people a reason to believe it is where the real brand work begins.
Read the full diagnosisBrand clarity
The five-minute brand check for busy owners
No deck. No coloured pens. Five questions that reveal whether your brand is helping or merely taking up space.
Read the full diagnosisPositioning
Stop trying to look like a much bigger company
Small businesses often sand off their best edges to imitate a corporate machine nobody was asking for.
Read the full diagnosisDistinctive brand assets
Stop redesigning. Start being recognisable.
Big brands do not become familiar by turning up in a new outfit every Tuesday. Smaller brands should stop trying it too.
Read the full diagnosisRebranding
Do I need a rebrand—or do I need to use the brand I have?
A new logo can be the right answer. It can also be expensive displacement activity wearing a lovely presentation deck.
Read the full diagnosisBrand consistency
The business with seven personalities
A composite case note about a perfectly good business made to look suspicious by its own communications.
Read the full diagnosisSix ways into a better brand
Pick your medicine.
Diagnosis
A quick, honest look at what is actually going wrong.
Prescription
Practical treatment you can put to work without a six-month workshop.
Big Brand Medicine
Useful lessons from recognisable brands, resized for smaller businesses.
Brand Bullshit
Needlessly grand claims, jargon and theatre sent to the treatment room.
The Clinic
Questions from real business life, answered in plain English.
Case Notes
What happened, what changed and what another business can learn from it.
Still scratching your head?