The offence
The founder journey can build meaning when it explains the standards, insight or purpose behind the business. It becomes indulgent when the customer has to cross three generations before discovering what is sold.
Use origin only where it makes the present offer more credible or distinctive.
The prescription
Do this next.
- Ask what the origin story proves today.
- Cut every event that does not support that point.
- Give the customer the useful present before the historical tour.