The offence
The request usually means one of three things: the work does not feel branded, the hierarchy is weak or somebody important needs to leave a fingerprint.
Solve the underlying issue. Build recognition through the whole system rather than asking the logo to perform emergency resuscitation.
The prescription
Do this next.
- Ask what feels insufficiently branded.
- Strengthen colour, type, imagery or voice where appropriate.
- Increase the logo only if legibility is genuinely the problem.