The offence
One-stop shop usually introduces fourteen services with no clue which one the business is brilliant at. It tries to remove the fear of a missing capability and creates a new fear: diluted expertise.
If convenience is genuinely valuable, show how the services fit together around one customer problem.
The prescription
Do this next.
- Group services around customer needs.
- Lead with the problem you solve best.
- Remove any service kept only to make the list look impressive.